kitbag · Articles

The First Shirt to Carry OM's Reimagined Identity

The First Shirt to Carry OM's Reimagined Identity

Shopping shopping photo

Club crests rarely change, making any genuine redesign a significant moment for supporters. Olympique de Marseille's 2026-27 Home Shirt marks exactly that milestone — the first home kit to feature the club's newly modernised crest, alongside Puma's latest technical template.

A genuinely new, modernised club crest

This shirt is specifically the first to carry Olympique de Marseille's updated, modernised crest — a meaningful visual change rather than a routine seasonal kit refresh, marking a new chapter in the club's established visual identity.

Puma's newest technical template, shared with elite clubs

The shirt uses Puma's newest chassis construction, featuring a distinct woven fabric texture — the same template used across other major Puma-sponsored clubs like AC Milan for the 2026-27 season, reflecting genuine top-tier technical construction rather than a budget or secondary kit tier.

Classic white base with considered colour detailing

The shirt uses Marseille's traditional white as its base, with blue and gold striping specifically applied to the collar and sleeve cuffs — a design that honours the club's established colour identity while introducing refined detailing through the trim alone.

"Droit Au But" applied in genuine gold detailing

The club's longstanding motto, "Droit Au But" (Straight to the Goal), appears in gold beneath the rear collar — a meaningful heritage touch that connects the shirt to the club's historical identity beyond just the crest and colours.

dryCELL technology for genuine moisture management

The replica version incorporates Puma's dryCELL technology, specifically engineered to wick moisture away from the skin and support quick drying — relevant both for players and for supporters wearing the shirt during active matchday conditions.

Embroidered branding for genuine quality and durability

Rather than printed logos that can crack or fade over time, the Puma Cat logo is embroidered in blue on the chest and shoulders — a more durable branding method that holds up better to repeated wear and washing compared to a printed finish.

A genuinely sustainable material composition

The shirt incorporates a significant proportion of recycled materials — reflecting a broader sustainability commitment increasingly common across major football kit manufacturing, without compromising the technical performance of the final garment.

At a glance

Product: ** Olympique de Marseille 2026-27 Home Shirt

Brand: ** Puma

Colour: ** White with blue and gold trim

Technology: ** dryCELL moisture management

Detail: ** New modernised OM crest, "Droit Au But" gold text

Sponsor: ** CMA CGM (centred on front)

Who it suits

This shirt suits Olympique de Marseille supporters wanting the very first kit to carry the club's newly modernised crest, paired with genuine technical performance fabric suited to both matchday wear and everyday use. Anyone specifically wanting the authentic, elite-level performance version used by players should look for the ULTRAWEAVE-constructed authentic edition rather than this standard replica stadium shirt, which uses the more breathable, consumer-focused dryCELL construction instead. Shop the Olympique de Marseille Home Shirt — **

Visit store

Related brands