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Racing Heritage Translated Into Genuine Streetwear

Formula One team merchandise has traditionally meant fairly literal, logo-heavy replica wear closely tied to race weekend. Oracle Red Bull Racing's collaboration with Pepe Jeans takes a deliberately different approach, translating the team's racing heritage into pieces genuinely designed to move comfortably beyond the track itself.

A genuine, long-standing partnership, not a one-off collaboration

Pepe Jeans has sponsored Red Bull Racing in Formula One since 2010, with the relationship formalised further in 2024 through a title partnership supporting the team's entrants in F1 Academy — reflecting a deep, established connection rather than a quickly assembled licensing deal.

Design curated specifically for everyday wearability

Rather than simply slapping team branding onto generic garments, the collection is specifically curated to blend bold racing-inspired graphics with confident, contemporary silhouettes — pieces designed to transition from race weekend into regular daily wear.

A considered colour palette tied directly to team identity

The collection runs through a palette of deep navy, racing red, and electric blue — colours specifically chosen to reinforce the connection to Oracle Red Bull Racing's visual identity, rather than an arbitrary colour selection disconnected from the team's branding.

Genuine variety across jacket styles

The wider jacket range spans options including half-zip fleeces, performance jackets, bomber-style pieces, and padded jackets — letting fans choose a style genuinely suited to their specific climate needs and personal taste, rather than a single uniform jacket design.

Minimalist branding on select pieces

Rather than every item being heavily logo-forward, some pieces — like the brand's denim boiler suit — use more minimalist branding, such as a logo patch placed subtly on the back waist — appealing to fans who want understated team affiliation rather than prominent, obvious branding.

Materials chosen for genuine seasonal function

Depending on the specific jacket, materials range from 100% cotton denim through to polyester-spandex blends for insulated puffer styles — each material composition chosen to suit that garment's specific intended use, whether lightweight layering or genuine cold-weather insulation.

Part of a broader, coordinated apparel range

Beyond jackets alone, the Red Bull Racing x Pepe Jeans collection spans graphic tees, polos, sweatshirts, and track pants — letting fans build a genuinely coordinated wardrobe around the same design language across multiple garment types.

At a glance

Collection: ** Oracle Red Bull Racing x Pepe Jeans

Partnership established: ** 2010 (sponsorship), 2024 (title partnership)

Jacket styles: ** Half-zip fleece, performance, bomber, padded/puffer

Design focus: ** Racing heritage translated into everyday streetwear

Materials: ** Vary by piece (cotton, polyester, polyester-spandex blends)

Who it suits

This collection suits Red Bull Racing and Formula One fans wanting genuinely wearable, considered apparel that reflects team identity without looking purely like race-day replica gear. Anyone wanting the most minimal, subtle branding should look specifically at pieces like the denim boiler suit with back-waist logo placement, while those wanting bolder, more visible team pride should consider the bomber jackets or puffer styles with prominent chest and back logos. Shop Red Bull Racing x Pepe Jeans at the Max Verstappen Store — **

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