Wine52 · Articles
A New Distillery Every Month, Not a Repeating Rotation
A New Distillery Every Month, Not a Repeating Rotation
Many spirits subscription boxes cycle through a limited roster of partner brands, meaning subscribers eventually see repeats. Whisky52 takes a deliberately different approach, built around introducing a genuinely different distillery each and every month.
A different distillery featured every single month
Whisky52 is specifically built around delivering a release from a different distillery each month — rather than rotating through a fixed, repeating set of partner brands over time.
Half Scottish, half genuinely international
Co-founder Fraser Doherty specifically states that half of Whisky52's releases come from Scotland, with the other half sourced from distilleries around the world — including Scandinavia, the US, Australia, Japan, and Taiwan.
A genuinely exclusive inaugural release
The club's first box featured an exclusive 10-year-old single malt Scotch from Tullibardine in the Scottish Highlands, matured in both Bourbon barrels and Port pipes — a specific, named whisky with a concrete maturation story.
Expert pre-selection, not random variety
Each month's whisky is hand-selected by Whisky52's in-house whisky expert, who has sampled hundreds of options specifically to curate the most exciting and diverse range for subscribers — curation rather than arbitrary variety.
A genuine magazine with real distillery context
Every box includes a copy of Stramash magazine, providing background specifically on the distillery behind that month's whisky — turning each delivery into a learning experience rather than just a bottle arriving with no context.
From the team behind an already-trusted drinks brand
Whisky52 launched from Beer52, a company that had already built a database of more than 3 million UK customers through its existing Beer52 and Wine52 clubs — genuine, demonstrated experience in this subscription category before entering whisky specifically.
Flexible delivery timing for genuine convenience
Subscribers can adjust their billing and delivery frequency through their online account — practical flexibility rather than being locked into a single rigid delivery schedule.
Genuinely easy management and cancellation
Independent customer reviews specifically describe the subscription management process as straightforward, with support staff even helping customers switch between Whisky52, Wine52, and Beer52 subscriptions when preferences change.
At a glance
Service: ** Whisky52
Parent company: ** Beer52
Format: ** Monthly 35cl bottle + Stramash magazine
Price: ** £35 per delivery, every 28 days
Sourcing: ** 50% Scottish, 50% international
Flexibility: ** Adjustable frequency, cancel anytime
Who it suits
Whisky52 suits adults of legal drinking age wanting to genuinely explore different distilleries and whisky styles each month, rather than repeatedly trying the same limited set of mainstream brands. Anyone preferring wine over whisky should explore the related Wine52 club instead, which operates on the same subscription model with curated wine selections and its own Glug magazine. Explore Whisky52 — **
Visit store