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A Kit Built by Someone Who Actually Does Makeup for a Living

A Kit Built by Someone Who Actually Does Makeup for a Living

Many celebrity-fronted beauty brands put a famous name on products designed entirely by someone else. VIEVE takes a genuinely different approach — founder Jamie Genevieve is a working makeup artist, and Jamie's Tour Kit reflects that hands-on, professional perspective rather than a purely branded product bundle.

Born from a genuine gap Jamie identified herself

VIEVE was founded in 2020 after Jamie Genevieve, working closely with clients and her audience as a professional makeup artist, realised the products she used professionally weren't always relatable or accessible — the brand exists specifically to close that gap, not as a generic celebrity licensing deal.

A genuinely substantial bundle discount

Jamie's Tour Kit is priced at $88, down from a combined regular price of $130 — a meaningful saving on buying the included products individually, reflecting genuine bundle value rather than a token discount.

Vegan and cruelty-free formulations throughout

Consistent with VIEVE's entire product range, the formulas within the kit are vegan and cruelty-free — a formulation standard that runs across the brand rather than being limited to select products.

Designed for genuine versatility, beginner through expert

VIEVE is specifically built to work for makeup beginners through to well-versed makeup lovers — the brand's innovative, high-performance formulas are designed to support everything from an everyday natural look to a full glam transformation.

Reflects Jamie's own minimalist-but-polished approach

Jamie has specifically described her personal approach as minimalist with skin — using products that enhance rather than mask — while embracing bolder, more pigmented products for eyes and lips when the occasion calls for it, a philosophy that runs directly through VIEVE's product design.

Part of a brand with genuine industry recognition

VIEVE's broader catalogue has been independently reviewed and tested by beauty journalists, with pigmentation, blendability, and all-day wear specifically praised — real third-party testing rather than relying purely on brand-authored claims.

A travel-ready format suited to its name

As a "Tour Kit," the bundle is specifically positioned around portability and on-the-go use — practical for travel, touring, or anyone wanting a condensed, complete set of go-to products without carrying full-size versions of everything.

Designed by someone with a direct, personal connection to the products

Jamie personally designs and tests VIEVE's product range, including the brand's makeup brushes and core formulas — meaning kits like this one reflect genuine, hands-on input from someone who uses these exact products professionally, not just a licensing arrangement.

At a glance

Who it suits

Jamie's Tour Kit suits anyone wanting a considered, professionally-curated set of VIEVE essentials at genuine bundle savings, particularly useful for travel or trying the brand's range for the first time. Anyone wanting to build a fully customised routine piece-by-piece rather than a pre-set bundle should explore VIEVE's individual product range instead, which spans face, eyes, and lips products designed with the same minimalist-but-versatile philosophy. Shop VIEVE's Jamie's Tour Kit — **

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