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Sky's Premium Content, Without the Dish or the Contract

Sky's Premium Content, Without the Dish or the Contract

Many ways to access Sky's premium entertainment, sport, and cinema content traditionally require a satellite dish installation and a lengthy fixed contract. NOW specifically removes both requirements, delivering the same Sky content purely through streaming with genuine contract flexibility.

HBO Max content now folded into Entertainment membership

Following HBO Max's UK launch in March 2026, its content sits directly inside NOW's Entertainment membership rather than requiring a separate subscription — meaning a single membership now covers both Sky Originals and HBO's biggest returning hit series.

Three distinct, separately purchasable membership types

NOW specifically splits its offering into Entertainment & HBO Max, Sports, and Cinema memberships — letting subscribers pay only for the specific content category they actually want rather than bundling everything into one expensive package.

Genuine access to all 12 Sky Sports channels

The Sports membership specifically streams all 12 Sky Sports channels live — comprehensive coverage matching what a full Sky TV sports package would offer, without the satellite installation.

A flexible 24-hour Sports Day option

Beyond the monthly Sports membership, NOW offers a 24-hour Sports Day Membership for £19.99 — genuinely useful for anyone wanting to watch a single major sporting event without committing to an ongoing monthly subscription.

Boost and Ultra Boost for genuine quality upgrades

NOW's Boost add-on unlocks Full HD streaming, Dolby Digital 5.1 audio, ad-free playback, and two-device streaming, while Ultra Boost adds 4K Ultra HD, Dolby Atmos, and three-device streaming — concrete, tiered quality improvements for those wanting more than the base membership offers.

No long-term contract commitment required

NOW memberships are specifically designed without the 18-month contracts associated with a full Sky TV subscription — genuine flexibility for anyone wanting premium content without a long-term financial commitment.

Broad device compatibility across the market

NOW specifically supports streaming across more than 60 different device types — comprehensive compatibility rather than being restricted to a narrow range of supported hardware.

An established, long-running service with genuine scale

NOW has operated continuously since its 2012 launch as NOW TV, owned by Sky UK (part of Comcast) — genuine operational history and corporate backing rather than being a newly launched, unproven streaming platform.

At a glance

Who it suits

NOW suits anyone wanting access to Sky's premium entertainment, sport, or cinema content without installing a satellite dish or committing to a traditional long-term Sky contract. Anyone wanting multiple content categories should consider stacking memberships, such as combining Entertainment and Cinema, which together still typically cost less than a full traditional Sky TV package. Explore NOW Memberships — **

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