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Letterbox Flowers and Bouquet Delivery
Letterbox Flowers and Bouquet Delivery
GIFTS · GLOBAL
Letterbox Flowers and Bouquet Delivery
How letterbox flowers work, conditioning them, timing and what lasts
Flowers posted flat through a letterbox solve the problem of nobody being home, and they arrive looking nothing like the photograph, which is by design.
How they work
Stems are cut in bud, wrapped and packed flat so the box fits through a standard letterbox. The flowers open over the following days at the recipient's house rather than in transit.
A box that looks disappointing on arrival usually looks best on day three or four. Tell the recipient that.
Conditioning on arrival
Unpack immediately, re-cut every stem at an angle, strip any leaves that would sit below the waterline, and use the flower food supplied in clean water.
That five minutes is the difference between five days and twelve, and it is the step most often skipped.
What lasts and what does not
Chrysanthemums, carnations, alstroemeria and lilies last well. Tulips and ranunculus are shorter lived and keep growing in the vase. Hydrangeas wilt fast and revive from a full soak.
Mixed bouquets fade unevenly, so remove spent stems, re-cut the survivors and move to a smaller vase for a second week.
Timing
Order well ahead for Valentine's Day and Mother's Day, when prices rise steeply and couriers are least reliable. Avoid sending perishables to a workplace on a Friday.
Care
Change the water every two days and rinse the vase each time. Keep them away from direct sun, radiators, draughts and the fruit bowl, since ripening fruit releases ethylene and ages flowers quickly.
Include a message
Flowers arriving with no note are a puzzle. Write something specific rather than accepting the default text.
Subscriptions
Regular deliveries are remembered longer than a single bouquet and suit someone living alone. Check how far ahead you must skip a delivery and whether it renews automatically.
Confirm who is charged at the end of a gifted term.
Seasonal buying
British and seasonal flowers cost less and travel less far than imported stems. Ask what is in season rather than specifying a flower, and you will generally get more for the money.
Dried and preserved
Dried flowers last months and need no water, and preserved stems keep their colour for a year or more. Both suit someone who travels or would rather not watch flowers fade.
Keep both out of direct sunlight and away from damp, and dust them gently rather than washing.
Vase care
Wash the vase properly between bouquets with hot soapy water. Bacteria in a dirty vase blocks stems and is the most common reason flowers wilt early.
Pets
Lilies are seriously toxic to cats, including the pollen, so check before sending.
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